We collect information from you in several ways, including when you choose to share information with us by entering it on our sites or applications, through the postings that you make, and by using automated processes. We also collect information about your transactions with us, such as purchases and returns.

Information You Provide to Us

We may ask you and you may choose to provide certain personal information to us, such as your first and last name, e-mail address, mailing and billing addresses and telephone number. We use Authorize.net to process payments, and Sundial does not store any credit card or other payment data. Please click here to view the Authorize.net privacy policy. You may also choose to provide us with information about your gender, marital status, occupation, family or other details. We may collect this information in various places, including account registration forms, during the checkout process when you make a purchase, through “contact us” forms or in other parts of our websites and applications.

Postings You Make

You may choose to make postings, such as product reviews, comments, or other content, on our sites and applications. Any content that you choose to post on our sites and applications, including information about you such as your name or your photo or likeness, will be publicly available for viewing and potential use by others. We may use the content that you post for any purpose(s) that we deem appropriate, including advertising, marketing, publicity, and promotional activities, and we may choose whether to attribute such content to you when we use it. For full terms and conditions regarding such postings (sometimes called “user content” or “user- generated content”), please read our Terms of Use.

Automated Information Collection

We may automatically collect certain information when you visit our sites or use our applications. This information may include your IP address (or other unique device identifier, including one that we may assign); certain details about your browser, operating system, and hardware; your location, if available; the URL that referred you to our site; your activities on our site, including your preferences; and other logging information, such as the date and time of your visit. We may use a variety of tracking technologies to automatically collect information, such as cookies, web beacons, embedded scripts, browser fingerprinting, GPS, iBeacons, and ETags (or “entity tags”). A cookie (or “locally shared object”) is a data file placed on your device when you visit our site. Your browser, or other software (including Adobe Flash), may allow you to reject or remove cookies, but if you do so, some features of our sites may not work properly, and we may not be able to remember your preferences the next time that you visit. We also use web server logs to collect and store information about site usage. When you use our mobile applications or visit our sites from a mobile device, like a smartphone, we may also collect additional information from your device, including your location, device identifier, and information about your mobile network.

Analytics Services and Targeted Ads

We use third-party analytics services, including, but not necessarily limited to, Google Analytics. These services may track details about your online activities over time and across different sites. These services help us to improve our sites and the products and services that we offer you. These services may also allow us and others to provide you with targeted advertisements or other content that you may be interested in based on your online activities. You can learn more about Google Analytics and your choices at this link. If you would like to learn more about targeted ads that may be based on your online activities, and the choices that you may exercise for certain sites and advertisers, you may wish to visit the Network Advertising Initiative or the Digital Advertising Alliance.

How We Use the Information That We Collect

We use the information that we collect from you to process transactions, such as your purchases and returns, and to provide you with information that may be of interest to you, such as e-mail newsletters, special offers, or details regarding new products, services or upcoming events. We also use the information that we collect to process your account registration and to enable you to use certain site features and participate in online sweepstakes, contests or other promotions. We may also use the information that we collect to customize your experience on our sites or applications, to provide customer support, to enforce our Terms of Use and to provide you with content or advertisements that may be of interest to you, as described in the section above on Analytics Services and Targeted Ads.

How and When We Share Information with Third Parties

We may share the information that we collect with third parties for a variety of purposes. For example, we may share information with service providers who assist us in our business operations. We may also share information where required by law or to satisfy any applicable law, regulation, subpoena, government request or other legal process. We may also share information with third parties, including law enforcement, to protect our sites and applications and to enforce our Terms of Use. We also reserve the right to share the information that we collect with our subsidiaries and affiliates and with any subsequent owner in the event of a merger, consolidation, sale of our assets or other change in our business.